6 Music: BBC management keep on digging

I hate seeing my old employer run in such a shambolic fashion, I really do. Media Guardian:

The BBC’s director of audio and music, Tim Davie, said today that he is “passionate” about BBC 6 Music but it had to go because the BBC’s network of nine standalone national radio stations had grown too big.

“Clearly we didn’t arrive lightly at the decision to recommend the closure of 6 Music: it is distinctive, much-loved and I too am passionate about its output. But I believe the best way for us to provide that kind of programming is by looking at other ways to find it a bigger audience.

Currently, only one in five adults have heard of it and less than one in 50 listens each week. Yes, we could invest heavily in marketing to try to address this, but my preference is to ensure that money is focussed on unique, high quality radio, not supporting a large number of services.”

So 6 Music should be scrapped because only one in five adults have heard of it? The job of marketing 6 Music was, until 2008, down to one Tim Davie. He was paid £413,000 a year as head of the BBC’s marketing, communications and audiences team, before becoming its head of audio and music.

It seems to be that 6 Music is being scrapped, in part, because Tim Davie didn’t do his job properly, rather than any fault of 6 Music itself. Maybe Mr Davie could scrap himself, instead? I despair.

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3 comments

  1. Given the relatively poor take up of digital radio thus far, 1 in 50 regular listeners doesn’t seem bad. They’re not really competing on a level playing at the moment.

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